UK’s BGC Praises Facebook’s Opt-Out Tool for Betting Advertisements

November 20, 2021

The United Kingdom’s Betting and Gaming Council on Thursday praised the introduction of Facebook’s opt-out option for most of betting advertisements on the platform. With this tool, Facebook users that no longer want to see these ads will now be able to block them.

The tool is the result of a year-long cooperation between the BGC and Facebook. The BGC stated that they hope to “come up with even more new tools in the future for those who want to see fewer betting ads”.

This latest development is in addition to the updated Industry Code for Socially Responsible Advertising, which was released in 2020. Since this code got updated, BGC members must ensure that all social media ads are targeted at consumers aged 25 and over.

BGC chief executive Michael Dugher commented on the new tool and said:

“This is yet more evidence of our commitment to raising standards in the regulated industry. I welcome this move by Facebook and I would urge all social media and search platforms to provide the ability for users to opt out of viewing betting adverts.”

He concluded:

“The regulated betting and gaming industry is determined to promote safer gambling, unlike the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”

Earlier in the year, the BGC shared its enthusiasm about Snapchat’s gambling ads opt-out feature.

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Author: iGaming Team

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