Sportradar and TDI Join Hands to Strengthen Tennis ATP Tour Integrity

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October 20, 2022
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Tennis Data Innovations (TDI) and Sportradar, a leading global sports technology company that creates immersive experiences for sports fans and bettors, have announced a new partnership to expand distribution of official ATP Tour and ATP Challenger Tour tennis data and provide enhanced experiences for tennis fans worldwide.

The collaboration revolves around the development of a new secondary feed, which allows a suite of global bookmakers to provide betting-related services based on official ATP Tour and ATP Challenger Tour results. These bookies have not had access to official data until recently. The new stream delivers comprehensive and continuous coverage of ATP Tour and ATP Challenger Tour events during the season, including all qualifying and doubles matches, allowing bookmakers to offer the most stable and dependable in-play betting markets and an upgraded experience to end-users.

The new stream is given alongside the existing official fast data feed and is made possible by a sub-licensing arrangement with Sportradar, TDI, and IMG Arena. By providing an alternate feed to bookmakers, our strategy broadens access to tennis betting experiences driven by official scores and extends the reach of official data.

Sportradar has also been added to the list of suppliers authorized to provide odds and trading services based on the official fast data feed as part of the agreement. The collaboration strives to strengthen the sport’s integrity by establishing contractual ties and transparency criteria for a larger number of bookies.

Moritz Gloeckler, Sportradar MD Partner and Content Management said:

“By taking a constructive and innovative commercial approach, TDI has found a way to serve another part of the market with official data. This sub-licence agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP Tour and ATP Challenger Tour events to fans and bettors.”

David Lampitt, TDI CEO, added:

“We’re delighted to welcome Sportradar, a leader and innovator in the sports data industry, as a supply partner to TDI. Together with our existing family of world-class partners, they are helping us expand the distribution of the best tennis data feeds to customers all around the world and generate new revenue streams to invest back into the sport.”

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