Low6 launches UltimateFan ahead of The 2020 UEFA European Football Championship
Low6 launches UltimateFan, a fantasy football subscription-based app for The 2020 UEFA European Football Championship.
UltimateFan releases pack drops which reveal players in the form of cards for users to build and manage their lineups. Cards are then graded in terms of player abilities, with players ranked as either Gold or Base. Users will use the cards to create lineups which earn points based on real life player and team performances. If a user is unhappy with their cards, they can then trade their cards through our UltimateFan marketplace with others on the platform.
For those committed to getting the winning squad, UltimateFan+ subscription packages are available in Gold and Silver which guarantee a certain number of gold players per pack drop.
Jamie Mitchell, Low6 co-founder, said: “We believe that UltimateFan is the next iteration of fantasy sport. The excitement of pack openings coupled with fantasy team selection and management make UltimateFan a game not to be missed this championship.”
As seen through its partnerships with the YouTube and Instagram influencer community, ‘live pack openings’ and player pack games have proved to be very popular among next-gen sports fans. By ensuring that UltimateFan takes a community-led approach, Low6 believes that it can capture the attention of millennials and Generation Z sports fans.
“We paired the excitement and thrill you feel when you open up your EA Sports FIFA packs with the ever-so popular Fantasy Football game,” added Josh Turk, CMO of Low6.
“Fan-first experiential gamification is the founding building block to all games/apps we create, driving community-led acquisition through shared passion among our user base.”
The release of UltimateFan will build upon Low6’s successes in the last year, with the company amassing more than 160,000 new users already – growth which has largely been driven by the flagship Picks product released during the last football season.
Due to run parallel with UltimateFan during the UEFA EUROs this month, Low6’s Weekly7 – in collaboration with Uber Eats UK – plans to keep players engaged with a £5 voucher and a chance to win £1,000,000 in their free score predictor contest.
Meanwhile UFC Picks – the official UFC pick’em app of the UK and Ireland – has remained popular for avid MMA fans as they seek to compete in a £5,000 free-to-play pick’em contest for each major UFC event this year.
Premium sportswear brand Castore is the headline sponsor of UltimateFan. UltimateFan+ Gold subscribers enjoy a 30% discount on their next order and Silver subscribers a 15% discount.
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Author: George Miller