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Casino brand integrates progressive jackpot system ahead of debut TV and radio advertising campaign
Blueprint Gaming has significantly enhanced its fast-growing partnership with Lindar Media by delivering the industry-leading Jackpot King progressive system to the operator’s flagship casino brand MrQ.
The addition of Jackpot King adds a new dimension to the casino brand’s offering and sees the operator capitalise on the renewed popularity the progressive jackpot system has enjoyed in recent months. Now MrQ players have the chance to trigger the Wheel King and win a huge cash prize from one of Jackpot King’s three pots.
Lindar Media has enjoyed considerable growth recently with the company doubling its staff headcount and revenues soaring, partly driven by the success of Blueprint’s games that are available through MrQ, including top-performing titles Fishin’ Frenzy Megaways, Eye Of Horus Megaways, The Goonies, King Kong Cash and ted.
The integration of Jackpot King comes as Lindar Media prepares for its first TV and radio advertising campaign in the UK. Starting in August, the adverts are set to include Blueprint’s Fishin’ Frenzy Megaways as the operator continues to build its customer base and brand awareness.
Savvas Fellas, Managing Director at Lindar Media, said: “Our relationship with Blueprint, while still young, is growing stronger by the day. With the expansion of its games portfolio and now the introduction of the Jackpot King series, I’m confident we’ll continue to complement each other’s business objectives way into the future.
“The quality and reliability of the Blueprint service allows us to focus on developing and improving our product. We’re incredibly excited to unveil our new marketing campaign that will take MrQ to the next level.”
Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “We’re proud to be playing such an integral role in the strong growth of Lindar Media and its MrQ brand. It further demonstrates the quality of our content and how our engaging games fuel business growth for operators.
“The addition of Jackpot King will elevate MrQ’s offering and attract new customers. With a new advertising campaign coming up, it’s an exciting time for Lindar Media and we’re thrilled to be a part of its journey.”
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Author: George Miller