Electronic Arts Calls Blockchain and NFT the Future of Gaming
Leading video game publisher Electronic Arts considers NFTs and blockchain-based games as the future of the gaming industry.
Andrew Wilson, Chief Executive Officer of Electronic Arts said during their latest earnings call that even though it is not exactly sure how it will play out, NFTs and play-to-earn games will become hot in gaming’s future.
Although EA is known a company that has successfully utilized the pay-to-win model in several games, it has not yet ventured to play-to-earn games. Nevertheless, as a job posting this summer revealed, the company is now moving the direction of blockchain and NFTs.
The EA CEO is confident that collectible digital content will play an important role for his business in the future. It aligns perfectly with its current games offering and other live services. He said:
“So, it’s still early to tell. But I think we’re in a really good position, and we should expect us to kind of think more innovatively and creatively about that on a go-forward basis.”
Play-to-earn games’ viability is real as for example Sky Mavis shows with its Axie Infinity, currently stealing the hearts of millions around the globe. Albeit mainly South-East Asia where the game has reached huge popularity and providing players a decent income. Assets won or earned during the games challenges and battles have real-life monetary value and can be turned into other cryptocurrencies on exchanges.
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Author: Peter Siu