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Cryptocurrency exchange Binance launched a “Crypto Is Evil” ad campaign featuring “10 Fundamental Rights for Crypto Users,” as part of its push for “global regulatory frameworks for crypto markets.”
Page size advertisements appeared in several major newspapers. As the company explained, the 10 Fundamental Rights for Crypto Users, “can serve as a guiding hand in regulatory discussions and development of global frameworks for crypto markets.” Binance also said it “will serve as a guiding point to launch more productive conversations with the larger industry, including other exchanges, blockchain innovators, policymakers and world leaders.”
Our first ad ever, on Financial Times. pic.twitter.com/gnwNms6psq
— CZ Binance (@cz_binance) November 16, 2021
The world’s largest cryptocurrency exchange further detailed:
“The customer rights, as described in a series of advertisements published today globally, are meant to ensure safe access to emerging technologies, liquidity, and secure platforms among other steps to ‘protect users without limiting growth and innovation.’”
The advertisement titled “Crypto Is Evil” and will show in major publications, such as the Washington Post, the New York Times, and the Financial Times.
Aside of the 10 Fundamental Rights for Crypto Users, which can also be read here, the advertisement also says:
“When it comes to crypto, don’t let the headlines fool you. There’s a world beyond bitcoin and dogecoin, one where financial opportunity is accessible to everyone, not just the privileged few. Crypto belongs to all of us.”
Binance Chief Executive Officer Changpeng Zhao said:
“Regulation and innovation are not mutually exclusive. We want to do everything possible as an industry to work with regulators and world leaders to identify what is going to be the effective regulatory policy that, most importantly, protects users and spurs innovation.”
While regulators worldwide have issued stern warnings to Binance in recent months and even banned the exchange from operating, the exchange stepped up its efforts on compliance in a 180 degree move and is now leading on this front.
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Author: Peter Siu