Betway and FC Schalke 04 partner up
Popular online gaming and betting company Betway, signed a three-year deal with German Bundesliga football club FC Schalke 04, thereby becoming the Royal Blue’s new premium partner.
The partnership, which commences on July 1, will see the brand have a presence around the VELTINS-Arena for the next three seasons.Betway will also be appearing on the back of the shirt.
This announcement further confirms the bookmaker’s status as a huge supporter of some of the biggest teams around the world, adding to their ever-growing portfolio of sponsorships. Betway is currently long-time partner of Premier League club Aston Villa and recently announced their partnership with the Hamburg Open tennis tournament taking place from July 7 to 18.
Maik Brodowski, Betway’s Head of Marketing for Germany said:
“It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football. We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.”
Schalke’s board member for Marketing, Sales & Organization, Alexander Jobst said:
“Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany. We are delighted to have gained a strong partner in Betway in this everchanging competitions.”
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