BETER Sports to Offer Asian Basketball League Markets

October 26, 2022

BETER, the industry’s leading provider of next-generation betting content and gaming solutions, has expanded its sports offering with the addition of a new discipline. The firm will now power and disseminate the Asian Basketball League (ABL) events, which will be held in Bishkek, Kyrgyzstan, in collaboration with the National Basketball Federation.

BETER will supply live streaming, stats, and odds for 66 basketball contests in each ABL tournament as part of this deal. On weekdays, the league has eight teams that play three 5 vs 5 games. The tournament structure comprises of two round-robin phases and a play-off in which the top four teams compete for first place and the bottom four compete for fifth place. A tournament cycle consists of 66 matches in total. Three preliminary tournaments with over 160 games are scheduled till the end of 2022. The ABL is expected to host 10 or more tournaments or 660 or more matches every year.

Deputy General Manager of BETER Sports, Nikolay Vernidub, said:

“Adding new disciplines to the BETER Sports product is a large part of our business development strategy. We already had a successful partnership with the Asian Basketball League in 2021, and now we are delighted to announce the launch of a new series of tournaments. Basketball is one of the most popular sports in the world and that’s why we decided to add it to our sports portfolio, providing more options for players and increasing their engagement by enhancing the overall betting experience.

“it is also important to note, that all the tournaments we provide are held under the BETER Integrity policy – in cooperation with sports federations and associations.”

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Author: iGaming Team

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